The Importance of Real-World Data and Real-World Evidence
The Importance of Real-World Data and Real-World Evidence Real world data (RWD) are data which relates to patient health and the care which they receive. It encompasses any data that is not sourced from randomised controlled trials within controlled settings. RWD provides a deeper understanding on patient pathways, treatments, and subsequently the patient experience…
What Is The Delphi Method & Why Should We Use It In Healthcare?
What Is The Delphi Method & Why Should We Use It In Healthcare? The Delphi communications method has become a far reaching and useful approach for many applications, across many sectors, including healthcare. This established communications technique is a systematic process for developing and measuring group consensus. It is used when decisions are required,…
Using Delphi Consensus to Address Market Access Challenges
Using Delphi Consensus to Address Market Access Challenges Market Access: Where are we now? Understanding and demonstrating the value of medical innovations to gain and maximise patient access to them continues to be a significant and ongoing focus for most organisations in our industry. This view is supported by 3 key trends that we think…
Is Clinical Practice a Science or an Art?
Is Clinical Practice a Science or an Art? As a non-medic, this is a question that I have asked numerous healthcare professionals over my career. I have received many illuminating responses and the simplest one that I understood was that medicine is the application of experience to the specific (patient-centred) clinical situation being faced…
Getting Healthcare Advocacy Right For Pharma & MedTech
Practical support and tools, based on Triducive’s experience of over 100 advocacy-developing campaigns with business teams in healthcare. Any market in any sector is fundamentally comprised of a network of stakeholders, whose behaviours define choices, purchasing decisions and consumption of products or services. The driver of these behaviours is a complex mix of what’s needed,…