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Does brand success rest with payers?

Updated: Nov 22, 2019

How well Pharma engages with payers will determine whether brands succeed or fail


Triducive’s Tim Warren ‘horizon-scans’ in the latest issue of PharmaField (January 2019), providing insight into strategies for successful payer engagement in 2019 and beyond.


See below for the full article.


https://issuu.com/pfmagazine/docs/pf_magazine_january_2019/36




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